Job description

Applecart was founded in recognition of a challenge: the most influential individuals – executives, investors, policymakers – have historically been the most difficult to access. Large organizations have often spent hundreds of millions of dollars to reach a handful of these people. Applecart's technology is designed to level the playing field.
Applecart is the leading technology platform creating a new category of "Decision Maker Marketing". From enterprise sales and corporate communications to government relations and employee engagement, the most sophisticated C-suite leaders use Applecart to manage their brand with business-critical decision makers such as policymakers, investors, CEOs, key employees, members of the media and more.
Traditional digital targeting technology can help organizations reach a mass audience, but it doesn't really move the needle on critical outcomes. Decision makers are informed by what they read, learn from advisors, hear from colleagues, and discuss with family and friends. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. Applecart's platform uses publicly available or fully permissioned data to map billions of social relationships between nearly American adult. By making this data addressable in a privacy compliant way, Applecart enables clients to market directly to decision makers and those that matter most to them.
A few quick facts about us:

• Applecart's platform has been used by hundreds of industry-leading clients spanning Fortune 500 companies like Blackstone and Intuit, leading nonprofit organizations like the Environmental Defense Fund, and top-tier communications and public affairs firms like Teneo, Sard Verbinnen, and Weber Shandwick.
• Applecart is growing quickly—over the last several years we've averaged 122% revenue growth year-over-year.
• Our senior leadership team includes two members of the 2021 Forbes 30 under 30 list for Marketing and Advertising, the former Head of Product at Moat, Oracle's online ad measurement platform, a former senior White House advisor, an early sales leader at Google and Twitter, and two of the Democratic Party's most successful pollsters and strategists.
• Our investors include global sports, entertainment and marketing giant Endeavor, KKR Co-Founder Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, former Fortune 50 and advertising agency CEOs, and a number of well-known venture capitalists. Endeavor CEO Ari Emanuel and Owl Capital Managing Partner Jennifer Fonstad serve on our board.
• Our work has been featured on Morning Joe on MSNBC, Bloomberg and The Colbert Report, and in Axios, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.

About the Role
Our Decision Maker Targeting products are a critical part of our clients' strategic execution. Fortune 50 companies, major PE firms, and leading trade associations use Applecart as an amplification layer for their ongoing communications with a broad cross-section of critical stakeholders, including: CEOs, industry influencers, members of the media, current and prospective employees, and investors.
Quantifying the impact of using Applecart audiences across all of these communication strategies is key to our clients' success. In this critical role, you will drive the product vision and execution of our Research & Insights products as we grow our offering, and client base. The ideal candidate would combine enterprise product expertise with a deep technical understanding of market research and / or media measurement.
What you'll do:

• Define and build the next generation of Research & Insights offerings in collaboration with a cross functional team of engineers, data scientists, product managers, and sales and client service leads
• Own the product strategy, business planning, roadmap and requirements definition for your own product offering
• Evangelize product solutions with internal teams, clients and industry partners
• Collaborate with key clients on implementation strategy and adoption of new features
• Manage product launches and define and track KPI's to measure success and identify ongoing improvements

Who you are:

• Have an exceptional technical background and expertise in internet technologies. Enjoy in-depth discussions with engineers and understand the implications and trade-offs of design decisions
• Passionate about problem solving, learning, and figuring out the nuts and bolts of "how things work"
• Personally worked on projects to roll out technology solutions to large enterprises and / or their agencies
• Deep understanding of digital marketing, advertising technology or a similar industry
• Experience working with media measurement or research technology solutions a plus

What you'll need:

• 5+ years' experience in a product management role
• Excellent collaboration and project management skills to manage many moving parts across internal teams and partners
• Ability to tell stories with data - well versed in analytics, data visualization, and communicating simple, actionable insights to people across all roles and levels. Experience communicating business impact to C-Suite audiences is a plus.
• BA/BS degree with engineering or technical major preferred, but not required

Compensation:
Our compensation package consists of three components: (i) a base salary, (ii) annual cash bonus, and (iii) generous equity compensation.
The base salary range for this role is between $135,000.00-$165,000.00, based on the candidate's experience and skills relative to the requirements listed in the "Who You Are" section above. The salary range provided is exclusive of a significant amount of compensation that candidates will receive in the form of cash bonus and equity compensation. The salary range provided for this role is specific to candidates located in the New York City area.

Job Type: Full-time

Pay: $135,000.00 - $165,000.00 per year

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