Job description

INTERESTED APPLICANTS MUST APPLY VIA USPS.COM/CAREERS PAGE BY TUESDAY, OCTOBER 18, 2022!!!

Functional Purpose Identifies and coordinates the interaction on social media platforms that promote community and public relations initiatives and capture the underlying business models and principles that align with Postal Service objectives,

DUTIES AND RESPONSIBILITIES

1. Oversees the implementation of all social media marketing efforts developed for community relations activities, programs and procedures as related to the corporate goals of the Postal Service.

2. Develops and posts content related to customer feedback; coordinates public affairs activities for philatelic news and events; analyzes results and crafts reports for management review.

3. Produce metrics to measure impact of social media marketing programs on an on-going basis to establish best practices as related to community relations activities. Analyzes content of metric reports to identify, evaluate, select and monitor the relevance of philatelic programs used for community relations activities

4. Ensures compliance of postal policies and procedures, along with the necessary review of developed materials as it relates to social media programs.

5. Recommends industry best practices to promote business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, Linkedin, YouTube and Instagram.

6. Plans and measures the implementation of social media promotion of seasonal public relations programs, including but not limited to Dog Bite Awareness, Mailbox Improvement Week, and National Letter Writing Week.

7. Maintains frequent contact with officials of national associations regarding community related issues. Collaborates with marketing and sales management to develop content for targeted promotions designed to drive field engagement and increase consumer sales.

8. Provides guidance to employees within or outside the organizational unit on social media programs and coordinates the activities of professional, technical or clerical employees, including contractors.

Requirements

1. Knowledge of all phases of communications work including writing, effective speaking, media relations, and community relations.

2. Knowledge of community relations, public relations, and social media at a level sufficient to develop and oversee related programs and activities.

3. Knowledge of marketing strategies related to identifying, capturing and building social media client bases with an understanding of corporate social responsibility and citizenship role of the U.S. Postal Service.

4. Ability to research, develop and produce editorial and informational materials.

5. Ability to communicate effectively, both orally and in writing, with all levels of management and with external contacts, i.e.: customers, businesses and contractors.

6. Ability to implement social media, strategic communications and messaging, including blogs, Twitter, facebook, Pinterest, Linkedin, YouTube and Instagram.

7. Ability to organize the implementation of social media programs relevant to social networking.

8. Ability to develop tactical execution plans; analyze and report findings to management and make recommendations.

Job Type: Full-time

Pay: $100,000.00 - $117,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Washington, DC 20260: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Writing skills: 5 years (Required)
• Social media marketing: 5 years (Required)
• Social media management: 5 years (Required)

Work Location: Hybrid remote in Washington, DC 20260

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