Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
Preferred location New York or Austin, TX

IBM is in search of a Social Media Strategist to oversee and coordinate the planning, implementation, and tracking of integrated social media plans while also ensuring the desired outcomes are achieved.
To bolster IBM’s leadership in the hybrid cloud and AI space, the Global Social team is responsible for translating our brand story, across our owned social channels to raise awareness around what we do as a company, our products, and solutions.
In this role you will work directly with the IBM Ecosystem team and orchestrate integrated social plans in support of our biggest strategic partnerships. The IBM Ecosystem is a network of tens of thousands of partners who build on, resell or service with IBM technologies and platforms.
Job responsibilities include:
Social Strategy:

• Develop and implement social media strategies that align with the organization’s marketing and communications objectives. This may involve researching target audiences, analyzing competitors, and identifying key messaging and content themes.
• Monitor and measure social media performance. Analyze data and use it to optimize social media strategy over time.
• Stay up to date on social media trends and best practices. Knowledgeable about emerging social media platforms and tools.
• Recommend new creative strategy opportunities and new ways of showing up on social from audience behavior, data-driven insights and social platform features, trends, usages, etc.

Program Management:

• Orchestrate and lead the planning, coordination, and execution of global social plans across team verticals: Organic, Paid, External Influencer, Advocacy and Thought Leadership in support of major IBM market moments throughout the year.
• Coordinate all cross-plan activities to align program objectives and priorities.
• Collaborate with cross-functional teams to develop and execute these plans.
• Manage stakeholder expectations and communications on a regular basis.
• Collaborate with cross- team Social Media Strategists and Channel Managers to ensure the correct execution of the strategy.

Required Technical and Professional Expertise

• 7+ years of relevant experience in social media, preferably for large, well-known brands either in house or at an agency
• 5+ years of experience in program or project management
• Outstanding communication influencing and organizational skills
• Excellent communication skills
• Excellent problem-solving ability.
• Thorough understanding of project/program management techniques and methods
• Experience managing global cross-discipline stakeholders across all levels.

Preferred Technical and Professional Expertise

• Working knowledge of project management tools such as Slack, Trello, Airtable and Box
• Proficiency with social media management and analytics tools. Knowledge of Sprinklr and Khoros is a plus.

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.