Job description

Responsibilities

About Us:
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

At TikTok, our people are humble, intelligent, compassionate, and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make an impact happen with a career at TikTok.

This role is a 12-month temporary assignment. This role will be payrolled through a third-party staffing agency.

About the Role:
As a member of the Global Employer Brand Digital & Content Marketing team, the Creative Copywriter will be responsible for the development of strategic messaging and storytelling of our employer brand in authentic and engaging ways to help us attract the very best talent. They'll craft copy and produce compelling stories in line with our brand's tone of voice while amplifying our Employee Value Proposition across our careers blog, social media channels, paid channels, events, paid advertising, and more. The Creative Copywriter will be an imaginative storyteller who thrives in a fast-paced environment, and who's passionate about bringing our brand to life for employees and candidates alike. They're detail-oriented, can successfully execute on multiple competing projects and deliverables, work independently and effectively within a team, and be highly collaborative.

Responsibilities:

• Support the activation of the global content strategy through the day-to-day execution of the employer brand positioning across owned and paid channels.
• Collaborate with the global employer brand team (including creatives, paid media, social and recruitment marketing, brand strategists, and more) to develop compelling copy and various forms of content to launch and scale marketing campaigns, including paid ads.
• Drive the development of strategic messaging for various initiatives that advance our employer brand positioning.
• Ensure messaging and tone of voice are consistently applied to all content.
• Ideate and co-drive creative concepts related to "moments that matter" internally and externally.

Qualifications

Required Qualifications: Required Qualifications:

• 4+ years of copywriting experience at an advertising agency or in-house creative department with a portfolio that showcases their best work
• Experience in writing for a variety of channels and in different formats (i.e. Long and short-form stories, social and website content, etc.)
• An understanding of brand positioning and channel best practices
• Presentation skills; the ability to sell your ideas and defend your work
• A passion for pop culture, trends, and entertainment.

Additional Qualifications:

• A passionate storyteller with excellent communications skills
• Organizes, clarifies, and communicates complex ideas quickly, succinctly, and accurately
• Has an entrepreneurial spirit, ability to work autonomously in a fast-paced, high-growth environment, and also works collaboratively on a team
• Experience and enthusiasm for working in a cross-border, multi-cultural environment

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to us at hrbp-hr-accommodation@tiktok.com.

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