Customer Marketing Content Lead

Full Time
Tysons Corner, VA 22102
Posted
Job description
Overview:

Cvent is a leading meetings, events and hospitality technology provider with more than 4,700 employees and nearly 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship -a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. We foster an environment that promotes agility, which means we don’t have the luxury to wait for perfection. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.

In This Role, You Will::
  • Manage content strategy and development for Cvent’s Customer Success Group and Quarterly Product Update programs
  • Coordinate with product or topic SMEs as needed and help bring together our brand and platform story
  • Elevate virtual and in-person content experiences while showcasing Cvent technologies’ capabilities
  • Creation of customer collateral, messaging briefs, blogs, and other marketing assets to support customer lifecycle programs and campaigns, specifically for the onboarding and adoption phase
  • Align with Sales and Client Services to optimize the onboarding experience through communications strategy, copywriting support, and collateral creation
  • Assist with Customer Journey Mapping exercise with cross-functional departments and stakeholders
  • Apply insights from Customer Journey Mapping exercise into actionable practice to improve customer touchpoints, messaging, and calls to action
  • Partner with our Cvent Community team to moderate discussions, connect with users, and champion the voice of the customer into ongoing program strategies
  • Support content development and experiential strategy for our annual user conference, Cvent CONNECT to engage both in-person and virtual attendees
Here's What You Need::
  • 4-7 years marketing experience in B2B product marketing or communications (or internal Cvent work experience)
  • In-depth knowledge of Cvent Event Management products a plus
  • Excellent communication skills to draft engaging, concise customer-focused content
  • Ability to maintain composure in a fast-paced work environment
  • Attention to detail, self-motivation to drive complex projects to completion
  • Strong technical acumen to support day to day functions (e.g., Clarizen, Higher Logic, Pendo, Drupal, HTML, Marketo, Adobe suite, Pathfactory, Salesforce, Gainsight, Trello, etc.)
  • Ability to work collaboratively with cross-functional teams including Executive Management, Product, Sales, Client Services, etc.
  • Data driven and ability to analyze performance metrics to help guide future content and communication strategy
  • Education: BA/BS required in Marketing, Communications, Business, or related field

This job posting is intended to comply with all applicable laws. Due to the remote nature of this position, if we learn during the course of our recruitment process that, due to an applicant’s location, further information about the position is required, including certain salary information, this information in this posting will be supplemented accordingly.


Physical Demands

We are not able to offer sponsorship for this position


LinkedIn Remote Type: #LI-Remote Indeed Remote Type: Fully Remote

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