Job description
- Country / Region : United States
- City : New York
- Business group: Fashion & Leather Goods
- Contract type: Permanent Job
- Function: Marketing
- Experience required: Minimum 5 years
- Reference No.: FEND02453
- Date of publication: 2022.07.21
Position
Main Objective
The Performance Marketing Manager is responsible for deploying Fendi’s global digital & brand vision to the Americas market. This position reports into the Director of Marketing, supporting Fendi’s business in the US, Canada, Mexico & Brazil through paid digital media and localized organic marketing.
Job Responsibilities
Included but are not limited to the following:
- Oversee digital growth and brand media for US, Canada, Mexico & Brazil, including Paid Search, Paid Social, Programmatic & Display
- Design, implement & own multimillion-dollar Fendi Americas paid media budget
- Liaise with HQ digital media & e-commerce teams to adapt global strategies & calendar to the Americas market
- Collaborate with Americas e-commerce / omni-channel, CRM & merchandising teams to develop goals, strategies, and marketing calendar in accordance with sales targets & local market needs (
- Set goals, track performance, and continuously optimize marketing channels to meet acquisition, sales & retention goals for both paid media & site traffic
- Develop strategic insights & present to senior management
- In collaboration with Marketing Director, manage content creation for local paid & organic channels with external partners and internal PR & communications teams
- Own local email marketing strategy, calendar, and content development in collaboration with e-commerce, CRM & merchandising teams
- Produce copy and adapt assets for marketing channels, including paid media, email marketing & organic social media
- Create marketing plans and liaise with HQ digital teams to support local initiatives via Fendi’s global organic channels (including social & Fendi.com)
- Manage external resources, including, media partners (20+) and agencies
- Oversee 1 in-house direct report (TBC)
- Own and track budgets & invoicing in collaboration with local finance team
- Liaise with counterparts within LVMH and sister brands to share learnings & best practices
- Attend LVMH group & partner seminars to stay up to date on the digital media, marketing & e-commerce space
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