Job description
United Soccer League
Job Title: Social Media Coordinator
Position Type: Full Time
Location: Tampa, FL (USL Headquarters)
Overview of the United Soccer League (USL)
The United Soccer League (USL) is shaping the future of soccer in America. We are the nation’s largest and fastest-growing professional soccer organization, bringing the world’s game to more and more communities across the United States and Canada. Based in Tampa, Fla., the USL oversees multiple professional and elite pre-professional leagues, including the USL Championship, USL Super League, USL League One, USL League Two, USL W League, USL Academy, and Super Y League.
We are authentic to the spirit of the game, honoring the dedication of the players, the passion of the supporters, and the culture of the clubs. We believe in the power of soccer to unite people, provide unique life experiences, and have a meaningful impact in local communities. We work as a team, challenge the status quo, and strive to make everyone feel welcome.
United Soccer League is the proud recipient of Front Office Sports' 2021 & 2022 Best Employers in Sports and Tampa Bay Business Journal's Coolest Office Spaces.
Position Purpose
The Social Media Coordinator will be primarily responsible for the day-to-day content across the social media platforms for the USL’s professional pathway including USL Championship and USL League One. The Social Media Coordinator will play a vital role in the USL’s marketing and fan-engagement strategy. The ideal candidate must understand the culture of soccer and be well-versed in social media in that landscape.
Duties and Responsibilities
Specific duties include, but are not limited to:
- Manage the USL Championship and USL League One’s day-to-day social content
- Owning the voice of the league across all social platforms
- Provide live game coverage on weeknights and weekends
- Engage and build relationships with fans, players, and teams on social
- Identify opportunities and trending topics where USL can join the social conversation
- Contribute content ideas towards all USL platforms and oversee the day-to-day of the content calendar for all properties
- Ideate, produce, and post content for the USL Championship and League One’s social platforms
- Engage and build relationships with fans, players, and teams on social media
- Order and track assets for digital marketing campaigns
- Experience with Facebook Business Manager, Tweetdeck, Later, etc.
- Collaborate with the other Social Media Coordinator and Manager of Social Media & Content on content opportunities
- Assist with other USL league properties as assigned
- Other duties as assigned
Qualifications
- Minimum 6 months of professional experience working on the front end of social media; experience creating/managing social media distribution networks
- Familiarity with social media management tools such as Tweetdeck, Facebook Business Manager, etc.
- Solid understanding of social media metrics and the ability to interpret data
- Proficient in graphic design software tools (e.g., Photoshop, Canva)
- Strong understanding of social media marketing
- Bilingual Spanish speaker preferred
- Strong knowledge and passion for soccer
- Ability to work under constant deadline pressure and manage multiple projects
- Flexible schedule and ability to work unconventional hours including weekend and game nights
- Strong interpersonal and communication skills to effectively interact with team members, executives, member clubs, and external partners
- Ability to work independently in a multi-faceted, fast, fluid, and deadline-driven environment.
- Positive attitude and strong work ethic a must
- Ability to work as business needs require, which may include long days, evenings, weekends, occasional holidays, and travel
- Must have U.S. work authorization
We have great Perks - Comprehensive Benefits Package * Medical, Dental, Vision & Pet Insurance * Health HSA and FSA * 401k w/ up to 6% match * Corporate Discounts * Paid Vacation, Holiday & Sick Days * Business Casual Dress * Casual Dress Fridays * And More!
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Type: Full-time
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