Healthy Roots Dolls | Full-Time | Detroit or Remote
(Must be based in the USA)

Team: Marketing
Job Type: Contract
Location: Remote (Detroit preferred for hybrid work)
Annual Salary: $65,000-$75,000

Healthy Roots Dolls is on a mission to empower young girls through hairplay!

As our Social Content Manager you will help drive our message of curl power to all our curlfriends. In this
role, you'll be working directly with our brand’s Founder and Creative Lead to create engaging content for
our various social accounts. You will be expecting to work in front and behind the cameras to create
engaging content that follows our brands guidelines and spreads our message of diversity.

A day in the life looks like:
1. Conceptualizing, creating, editings and scheduling content for Healthy Roots Dolls organic social

media channels
2. Brainstorm and lay out content calendar
3. Understanding the algorithms and stay up to date with any changes to help optimize our videos for

high engagement and visibility
4. Work alongside our content lead and “talent” on Healthy Roots Dolls social channel

You are a fit for this role if you have a background in digital marketing and social media, are excited by
analytics, have a deep understanding of the major social platforms, and have an accessible and responsive
working style. Because our goal is to empower girls to love themselves just the way they are, we are
looking for candidates who are passionate about empowering diverse women and girls, and experience in
the toy industry is a huge plus!

Responsibilities
Social media and marketing strategy

• Lead team brainstorm strategy sessions
• Develop creative marketing campaigns to support products and initiatives
• Develop creative user engagement opportunities
• Utilize insights from customer interactions and core analytics to improve marketing

• Social media and marketing implementation
• Update and manage all social and marketing accounts daily, as outlined in strategy
• Develop content (images, video, text, graphics, etc) for social media platforms using tools

• Metrics and tracking
• Complete weekly metrics tracking and present to team based on outlined goals

jobs@healthyrootsdolls.com

• Measure and report the effectiveness of different post styles, engagement techniques,

• Team
• Support and contribute a collaborative working environment
• Other duties, as assigned, to further the mission and goals of Healthy Roots

YouTube, Facebook, Instagram, Twitter, Pinterest, etc., social best practices, etiquette and
management platforms

• Strong understanding of natural hair and the natural hair community
• Analytical, data-driven, and results-oriented
• Photoshop and Sketch competency with an eye for compelling imagery and design, full Adobe

Suite skills a plus

• Strong writing, organizational and communication skills
• Self-motivated, hard-working, and a fast learner

• Organized and detail-oriented

• Enjoy working as part of a fast-moving, collaborative team

• Passionate about changing the world for the little ones that come after you

Questions?
Applications are only accepted via our application here only on healthyrootsdolls.com. Emailing us a
resume is not an application and will not be accepted.